Internal launch desk
This path now covers starter-offer provisioning, first-launch analytics, refund-rate visibility, and the operating checks needed to decide whether an offer should scale, revise, or stop.
Commerce status
Database configured
Yes
Database reachable
Yes
Starter offer live
Yes
The starter offer is still the narrowest operating path: one seeded product, one sellable offer, one order flow, one refund signal, and one delivery page.
Live offers
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active
Launch analytics
This dashboard rolls landing views, checkout progression, purchase, refunds, and payback math into one decision surface for the CEO.
Collect at least 50 landing views and 3 paid orders before locking a scale decision.
Current signal: 4 landing views, 0 paid orders.
Landing views
4
Lead capture rate 75.0%
Checkout starts
3
Checkout completion 0%
Paid orders
0
View-to-paid 0%
AOV
R$ 0,00
Gross revenue R$ 0,00
Refund rate
0%
0 refunded orders
Max CAC
R$ 0,00
Day-0 break-even CAC after refunds, fees, and ops cost.
Current CAC
n/a
Ad spend assumption R$ 0,00
Contribution
R$ 0,00
Net revenue R$ 0,00
Payback inputs
These assumptions are not persisted yet. Use them to pressure-test whether the current launch data supports a scale decision.
Estimated fees
R$ 0,00
Ops cost total
R$ 0,00
Contribution before ad spend
R$ 0,00
Source and campaign cuts
direct / none
medium: none
Landing views
2
Paid orders
0
Purchase rate
0%
Break-even CAC
R$ 0,00
Checkout completion
0%
Refund rate
0%
Gross revenue
R$ 0,00
Net revenue
R$ 0,00
cto_live_validation / inf57_cto_live_20260420010210
medium: qa
Landing views
1
Paid orders
0
Purchase rate
0%
Break-even CAC
R$ 0,00
Checkout completion
0%
Refund rate
0%
Gross revenue
R$ 0,00
Net revenue
R$ 0,00
cto_safe_validation / inf57_cto_safe_20260421201711
medium: qa_nonpaid
Landing views
1
Paid orders
0
Purchase rate
0%
Break-even CAC
R$ 0,00
Checkout completion
0%
Refund rate
0%
Gross revenue
R$ 0,00
Net revenue
R$ 0,00
UTM validation slice
Tagged traffic is reaching checkout, but no paid order has landed yet.
Use one completed purchase to confirm revenue attribution before scaling the slice.
Landing views
1
Leads
1
Checkout starts
1
Paid orders
0
Refunded
0
Latest tagged slice
cto_safe_validation / qa_nonpaid / inf57_cto_safe_20260421201711
Last event seen 4/21/2026, 8:17:18 PM
Validation URL
Open a tagged offer path/offers/primeira-oferta?utm_source=meta&utm_medium=cpc&utm_campaign=primeira-oferta-relapse-diagnostico-v1
Required environment variables
Recent orders
No orders yet. Once the starter offer is live, completed checkouts will appear here immediately.
Event taxonomy
Landing view
acquisitionOffer-page impression with referrer and UTM attribution.
Primary metric: Landing views
Lead captured
landing conversionVisitor submits contact details from the offer surface.
Primary metric: View-to-lead rate
Checkout started
checkout progressionQualified prospect enters the purchase flow.
Primary metric: Checkout start rate
Checkout completed
checkout progressionCheckout finishes and the app can redirect into delivery.
Primary metric: Checkout completion rate
Order paid
purchaseRevenue event used for AOV, CAC, and payback math.
Primary metric: Purchase conversion
Order refunded
refundPost-purchase quality signal that reduces net revenue.
Primary metric: Refund rate
Execution queue
Provision PostgreSQL and run the first Prisma migration.
Implement Stripe checkout session creation and webhook ingestion.
Seed the first product and offer pair so the funnel can render from real data.
Track page views, checkout starts, purchases, and refunds inside the event model.
Application
Public funnel pages, internal operations screens, and API handlers live together so the first engineer can ship fast without service coordination overhead.
Operations
Local, preview, and production provide enough separation to release safely without the drag of a separate staging tier this early.
Data
Products, offers, customers, orders, and events are defined together so pricing, checkout, and measurement evolve on the same spine.
Deployment tiers
Local
localhost
Product development, route work, schema iteration, and integration spikes.
Preview
Vercel preview
Every branch gets a production-like review environment before merge.
Production
primary domain
The live funnel, checkout, fulfillment hooks, and operational monitoring.